Copy without strategy is just words.

7 years in agencies and on the client-side has made me a strong writer. Understanding how to develop and execute strategy through copy has made me an award-winning copywriter.

  • Contributed strategy and copy to email campaign that generated 5 million dollars in revenue.
  • Increased response to direct mail from 10 per month to 80 in 24 hours for MECU's auto-refinance.
  • Won ADDY award for George Washington University campaign to educate middle-school students about type 2 diabetes.
  • Created ADDY-award-winning point-of-purchase piece for Amarula liqueur.
  • Developed and co-wrote Telly-award-winning Comcast Video Direct Mailer.

Take a stroll through my online portfolio and if you'd like to see more, email me.